Information We Collect
When you interact with NovusLift — whether through our website, booking forms, or AI appointment setter — we may collect the following types of information:
- Name, email address, and phone number submitted via contact or booking forms
- Business name, industry, and monthly ad spend (for strategy call qualification)
- Conversation data from our AI appointment setter (SMS and email threads)
- Website usage data including pages visited, time on site, and referral source
- Device type, browser, IP address, and approximate location
- Payment information processed through secure third-party processors (we do not store card details)
How We Use Your Information
We use the information we collect solely to deliver and improve our services. Specifically:
- To respond to inquiries and schedule strategy calls
- To operate our AI appointment setter and follow-up sequences
- To manage your account and deliver contracted services
- To send relevant updates, reports, and campaign performance summaries
- To improve our website, funnels, and service quality
- To comply with legal obligations
We do not sell, rent, or trade your personal information to any third parties for their own marketing purposes.
AI Appointment Setter & Communications
When you opt in to receive communications from NovusLift or one of our clients, you consent to receiving automated SMS and email messages from our AI appointment-setting system.
These messages may include follow-ups, qualification questions, booking confirmations, and reminders. You can opt out at any time by replying STOP to any SMS or clicking unsubscribe in any email.
Meta Ads & Third-Party Platforms
As a Meta Ads agency, we manage advertising campaigns on behalf of clients using Facebook and Instagram. When running campaigns, we may use:
- Facebook Pixel and Conversion API for ad performance tracking
- Custom and lookalike audiences built from CRM data (always in compliance with Meta's policies)
- Our CRM platform for pipeline and contact management
- Third-party analytics tools to measure campaign results
Each of these platforms has its own privacy policy governing how they handle data.
Data Storage & Security
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. Your data is stored on secure servers and accessed only by authorized team members who need it to perform their role.
While we implement strong safeguards, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and report any security concerns to us immediately.
Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate information
- Request deletion of your data ("right to be forgotten")
- Withdraw consent for marketing communications at any time
- Lodge a complaint with a data protection authority
To exercise any of these rights, contact us at [email protected]
Cookies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze traffic, and support advertising. You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our site.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the date at the bottom of this page. We encourage you to review this policy periodically.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out:
- Email: [email protected]
- Phone: 647-618-5546
- Website: novuslift.ca
- Location: Canada
Last updated: April 2025 · NovusLift — Ascending Services For All Businesses