Terms & Conditions

Services Provided

NovusLift provides digital marketing and automation services including, but not limited to:

• Facebook and Instagram (Meta) advertising campaign management
• AI-powered appointment setting via SMS and email automation
• Our CRM platform setup, configuration, and automation builds
• Lead generation funnel design and optimization
• Performance reporting and campaign analytics

The specific scope of services, deliverables, and timelines for each client will be outlined in a separate Service Agreement signed prior to engagement.

Client Responsibilities

To ensure the success of our engagement, you agree to:

• Provide accurate and complete information about your business, offers, and target audience
• Grant necessary access to ad accounts, CRM platforms, and relevant tools in a timely manner
• Respond to communications within 2 business days to avoid delays
• Ensure your business complies with all applicable laws and Meta advertising policies
• Pay agreed invoices on time as outlined in your Service Agreement
• Provide honest feedback so we can optimize campaigns effectively

Ad Spend & Payments

Ad spend is separate from NovusLift's management fees. You are responsible for funding your own Meta Ads account directly. NovusLift does not hold or manage client ad budgets.

Management fees are invoiced on a schedule defined in your Service Agreement (typically monthly). Late payments may result in a pause of services until the outstanding balance is cleared.

All fees are non-refundable once work has commenced for the billing period, unless otherwise specified in your agreement.

Performance & Guarantees

NovusLift operates on a results-focused model. Where a performance guarantee is offered, the specific KPIs, timeframes, and remedy terms will be clearly stated in your Service Agreement.

Any guarantee applies only when the client has fulfilled all responsibilities outlined in Section 2 above.

Intellectual Property

All ad creative, copy, funnel designs, automation workflows, and strategic frameworks created by NovusLift remain the intellectual property of NovusLift until full payment has been received for the work.

Upon full payment, clients receive a license to use all deliverables for their business. NovusLift retains the right to reference client work in case studies or portfolio materials unless the client requests otherwise in writing.

Confidentiality

Both parties agree to keep confidential any sensitive business information, strategies, pricing, or data shared during the engagement. This obligation continues for 24 months after the termination of services.

NovusLift will never share your customer data, ad account details, or proprietary business information with third parties outside of those required to deliver the contracted services.

AI Appointment Setter & Opt-In Compliance

NovusLift's AI appointment-setting system sends automated SMS and email messages to leads who have opted in through your lead generation funnels. You are responsible for ensuring your opt-in language and consent collection meets all applicable regulations including CASL (Canada), CAN-SPAM (USA), and TCPA (USA).

NovusLift will configure messaging in good faith based on information provided by the client. Any regulatory non-compliance arising from incorrect or misleading opt-in language provided by the client is the client's responsibility.

Termination

Either party may terminate the service engagement with 30 days written notice. Upon termination:

• All outstanding invoices become immediately due
• NovusLift will transfer all client-owned assets (ad accounts, CRM data, creative files) within 5 business days
• Active ad campaigns will be paused unless the client requests otherwise
• Access to NovusLift-owned tools and systems will be revoked

NovusLift reserves the right to terminate immediately if a client engages in fraudulent activity, violates Meta's policies, or engages in abusive conduct toward our team.

Limitation of Liability

To the fullest extent permitted by law, NovusLift's total liability for any claim arising from or related to our services shall not exceed the total fees paid by the client in the three months preceding the claim.

NovusLift is not liable for any indirect, incidental, or consequential damages including lost profits, lost leads, or business interruption, even if we have been advised of the possibility of such damages.

Governing Law

These Terms & Conditions are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any disputes shall be resolved through good-faith negotiation first, and if unresolved, through binding arbitration in Ontario.

Changes to These Terms

NovusLift reserves the right to update these Terms & Conditions at any time. Continued use of our services after changes are posted constitutes acceptance of the revised terms. We will notify active clients of material changes via email.

Contact

For questions about these terms or your service agreement:

• Email: [email protected]
• Phone: 647-618-5546
• Website: novuslift.ca
• Location: Ontario, Canada